Sample Marketing Descriptions

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SAMPLE MARKETING DESCRIPTIONS

For tips on writing stellar session descriptions, visit the Tools section at www.kessjones.com.

Below are sample descriptions from the 2007 conference brochure:

Using Policy to Improve Student Nutrition

Find out how to set up a positive nutritional environment that changes the way children think about food, and get suggestions for managing classroom food, parties, rewards and fundraising in a manner that promotes health. This workshop provides an overview of the federal and state laws with which New Mexico districts must comply and focuses on how you can use them to improve student nutrition. Learn about the Las Cruces Public Schools Recess-Before-Lunch model and how this schedule improved nutrition and added learning time.

Chicano, Latino, Hispanic, Mexicano — What’s the Difference?

Latinos are now the largest ethnic “minority” group in the United States. However, there are significant cultural distinctions between members of this community that correspond to regional and historical differences. The array of identity labels can be confusing, but understanding them can improve communication and treatment. In this lively, interactive session, participants learn current demographics, the major identity labels, and the factors that mark the differences in the terms.

Would You Label a Six-Year-Old a Sex Offender?

Perp. Deviant. Sex Offender. These terms, when used to describe six- or seven-year-old children with sexual behavior problems, may do more harm than good. This workshop clears up common misconceptions about childhood and adolescent sexual behavior problems and provides a framework for distinguishing healthy sexual development from the type of sexual aggression that calls for specialized treatment. Participants learn interventions and strategies for addressing sex and sexual behavior problems with children in a calm, non-shaming manner.

The Strength of Sharing: A Networking Session for SBHCs Serving Native American Students

More and more Native American serving school-based health centers (SBHCs) are opening across NM. Many of these SBHCs operate in rural areas and many times they are the only provider in their community focusing on the critical health needs of adolescents. This session provides these programs a much needed venue to come together, learn from one another about exciting projects, share barriers to providing care and explore ways that the programs can work together to improve support for SBHCs statewide and ultimately improve the health of the youth they serve.

Student Grief: Helping Students Cope In AND Out of School

When grieving students return to school, often they are sent back to the classroom and expected to put the loss behind them and return to life as it was. Students who have suffered the loss of a loved one are affected by their loss 24 hours a day and may need extra guidance that they might not be getting at home. This workshop guides school personnel on the process of grief and how to help students cope beyond the school walls.

What Base Is Oral Sex? Risky Sexual Behaviors among School-Age Youth

Some say that oral sex has become a social norm which is being played out in games and parties, in homes and in schools. Is it sex or abstinence? Explore the messages, beliefs and perceptions about “safe sex,” the science of the consequences, and what kids are saying about oral sex.

Developmental Trauma

A large share of the most troubling conduct of school-age children, including inattention, aggression, interpersonal conflict and academic performance problems, are related to early trauma and loss rather than to intrinsic psychiatric disease. When trauma is severe and prolonged, it causes brain changes that in turn affect behavioral parameters such as self control, interpersonal judgment, social skills, and ability to focus. This presentation explores the various forms of trauma, loss, and parenting failures that can lead to school academic and behavior problems.

Contraceptive Tool Bag

New Mexico has one of the highest rates of teen pregnancy in the US. A major factor is a lack of access to accurate information and health care. This presentation is for adults who work with adolescents dealing with sexuality. It covers appropriate education for teens and an update on all contraceptive methods. With this tool bag, participants will be better equipped to answer questions and guide teens to wise decisions.